Domino’s, the leading pizza chain in India, has announced a major brand refresh, with a new logo, menu and store design. The company said that the brand refresh is aimed at enhancing the customer experience and reflecting its core values of quality, innovation and convenience.
The new logo features a simplified and modernized version of the iconic red and blue domino, with a subtle curve that represents a smile. The company said that the new logo symbolizes its commitment to delivering happiness and delight to its customers.
The new menu offers a wider range of pizzas, sides, desserts and beverages, with more customization options and new flavours. The company said that the new menu is based on extensive customer feedback and research, and caters to the diverse and evolving preferences of the Indian consumers. Some of the new menu items include:
Paneer Makhani Pizza: A pizza topped with paneer, onion, capsicum and cheese, smothered in a rich and creamy makhani sauce
Chicken Tikka Pizza: A pizza topped with chicken tikka, onion, tomato and cheese, drizzled with a tangy mint mayo.
Choco Lava Cake: A warm and gooey chocolate cake with a molten chocolate core, served with vanilla ice cream.
Masala Lemonade: A refreshing drink made with lemon juice, mint leaves, black salt and spices.
The new store design features a contemporary and vibrant look, with bright colours, geometric patterns and playful illustrations. The company said that the new store design creates a welcoming and lively atmosphere for the customers, and showcases the freshness and quality of the ingredients. The new store design also incorporates digital elements, such as touch-screen kiosks, LED screens and QR codes, to provide a seamless and convenient ordering process.
The company said that the brand refresh is part of its long-term growth strategy in India, where it operates over 1,300 stores across 282 cities. The company said that it plans to roll out the brand refresh across all its stores in a phased manner, starting from December 2023. The company also said that it will continue to invest in technology, innovation and customer service, to maintain its leadership position in the pizza market.
