Google has announced that it has enabled the integration of Google Analytics 4 (GA4) properties with AdSense accounts. This update allows AdSense publishers to access their AdSense data in GA4 reports and explorations, and gain more insights into their website performance and revenue.
Google Analytics 4 is the latest version of Google’s web analytics platform, which was launched in 2020. It offers a new approach to measurement, analysis, and optimization, based on the user journey across devices and platforms. It also provides more flexibility, scalability, and integration with other Google products and services.
AdSense is Google’s advertising program, which allows publishers to monetize their websites by displaying relevant ads to their visitors. It also provides various tools and reports to help publishers optimize their ad placements and earnings.
How to link Google Analytics 4 with AdSense
To link your Google Analytics 4 property with your AdSense account, you need to have the following prerequisites:
- You must be an Admin in AdSense, and have the Editor role in Analytics.
- Your GA4 web property must be configured to collect data using the Google tag.
To link your GA4 property with your AdSense account, follow these steps:
- Sign in to your AdSense account.
- Click Account > Access and authorization > Google Analytics integration.
- Click +New Link.
- Select the property that you want to link from the list.
- Click Create link.
Your property is now linked to AdSense. Note that it may take up to 24 hours for your Google Analytics account to start showing data.
How to view Google Analytics 4 and AdSense data
Once you link your GA4 property with your AdSense account, you can view your AdSense data in GA4 reports and explorations. You can see metrics such as:
- Ad impressions
- Ad clicks
- Ad revenue
- Page RPM
- Impression RPM
- Click-through rate
You can also see dimensions such as:
- Ad unit
- Ad format
- Ad size
- Ad slot
- Ad network
You can use these metrics and dimensions to analyze and optimize your website performance and revenue, such as:
- How your traffic sources affect your AdSense revenue
- How your user behavior influences your AdSense performance
- How your ad placements and formats impact your AdSense earnings
- How your website content and design affect your AdSense results
You can also create custom reports and explorations to answer your specific questions and goals, and use advanced features such as funnels, segments, and audiences to get deeper insights and actions.
Why you should use Google Analytics 4 and AdSense integration
The integration of Google Analytics 4 and AdSense offers many benefits for publishers, such as:
- You can get a more comprehensive and holistic view of your website performance and revenue, by combining AdSense data with other website metrics, such as traffic sources, user behavior, and conversions.
- You can get more accurate and reliable data, as GA4 and AdSense use shared IDs to match each ad impression with its corresponding GA4 event, and use inter-tag communication to ensure that logged IDs are the same between GA4 and AdSense for a single event and its corresponding ad impression.
- You can get more flexibility and scalability, as GA4 and AdSense use dynamic and server-side rendering to ensure that your content is fully rendered and visible to search engines and users, and use cloud computing, artificial intelligence, and big data to improve the efficiency and quality of your data collection and analysis.
The integration of Google Analytics 4 and AdSense is a powerful and useful tool for publishers who want to grow their website and revenue. By linking your GA4 property with your AdSense account, you can access your AdSense data in GA4 reports and explorations, and gain more insights and actions to optimize your ad revenue.
