Genesis has opened the order books for its biggest and most expensive electric SUV yet. The Hyundai luxury brand started taking orders for the GV90 and its ultra-luxury sibling, the GV90 Neolun, in South Korea on Tuesday, November 10, 2026, three months after the model was first shown in San Francisco.
The GV90 is Genesis’s first full-size flagship electric SUV, and its first new flagship SUV in about seven years, since the GV80 arrived in 2020. It is also the most expensive car the Hyundai Motor Group has ever put on sale in its home market, with the top version crossing 200 million won for the first time.
A 123.5 kWh battery and 500 km of range
At the heart of the GV90 is a 123.5 kWh battery pack, the largest ever fitted to a Hyundai Motor Group electric vehicle. Genesis says the standard GV90 can travel up to 500 km on a single charge when fitted with 22-inch wheels, while the Neolun manages up to 460 km with its larger 24-inch wheels.
Two electric motors, one on each axle, deliver a combined 490 kW of power and 800 Nm of torque, making the GV90 the most powerful electric vehicle in the Hyundai Motor Group lineup. The SUV is built on Genesis’s dedicated flagship eMP electric platform, and it is the first production model to come out of Hyundai’s new dedicated electric vehicle factory at Ulsan.
Two versions, very different doors
The standard GV90 comes with conventional swing doors and seats seven, with a six-seat Individual Lounge Seat version also on offer. The Neolun is the showpiece. It gets the Neolun Arch Gate, the world’s first independently opening and closing hidden B-pillar coach doors, which swing open in the opposite direction to the front doors and leave a wide, unobstructed entrance with no pillar in the way.
Inside, the Neolun goes further. Its front seats can rotate 180 degrees to face the rear passengers, creating a lounge-like cabin, and the floor uses genuine wood with radiant heating, a first for the segment. Genesis has also fitted a roof airbag, another industry first, as part of the SUV’s safety package. The design, Genesis says, takes inspiration from a traditional Korean moon jar.
Prices in Korea
Genesis has priced the GV90 from 139.5 million won, roughly $100,000, for the standard seven-seat version. The full Korean price list reads:
- GV90 Standard, seven seats: 139.5 million won
- GV90 Individual Lounge Seat, six seats: 145.5 million won
- GV90 Neolun Standard, six seats: 189.9 million won
- GV90 Neolun Executive Suite, four seats: 239.5 million won
The Neolun Executive Suite, at 239.5 million won, makes the GV90 the first Hyundai Motor Group production car to be priced above 200 million won, around $150,000. Genesis is positioning it directly against the German ultra-luxury SUVs that dominate Korea’s high-end market.
What happens next
Korea is the first market where the GV90 goes on sale. Genesis is expected to launch the SUV in the United States and other global markets in early 2027, though it has not announced prices for those markets yet. The brand has also released a television commercial featuring Marilyn Monroe and a three-part documentary tracing the engineering behind the flagship.
For Indian buyers, there is a wait ahead. Genesis does not currently sell cars in India, and the company has announced no India launch for the GV90. What the flagship does show, though, is where Hyundai’s electric technology is heading, and the 123.5 kWh battery and 500 km range set a marker that its mainstream electric SUVs will be measured against.
FAQs
What is the Genesis GV90?
It is Genesis’s first full-size flagship electric SUV, built on the brand’s dedicated eMP platform, with a 123.5 kWh battery and seating for up to seven.
How much does the Genesis GV90 cost?
Prices in Korea start at 139.5 million won, roughly $100,000, for the standard seven-seat GV90, and rise to 239.5 million won for the four-seat GV90 Neolun Executive Suite.
What is the driving range of the GV90?
Genesis claims up to 500 km on a single charge for the GV90 with 22-inch wheels, and up to 460 km for the Neolun with 24-inch wheels.
What makes the GV90 Neolun different?
The Neolun is the ultra-luxury version. It has hidden B-pillar coach doors that open independently, front seats that rotate 180 degrees, genuine wood floors with radiant heating and a roof airbag.
Will the Genesis GV90 come to India?
Not for now. Genesis has announced no India launch, and the brand does not currently sell cars in India. Korea is the first market, with the US and other global markets expected in early 2027.
The GV90 is Genesis’s boldest statement yet, and its Korean launch will show whether buyers at the very top of the market are ready to go fully electric.
