LOS ANGELES: The Victoria’s Secret Fashion Show 2026 ended on Sunday night with the one moment nobody had on their bingo card. When Kylie Jenner stepped onto the runway at Sony Pictures Studios in Culver City, she was wearing the most talked-about lingerie piece in the brand’s history: a $50 million Fantasy Bra, returning to the catwalk for the first time in eight years.
It was Jenner’s first-ever walk for Victoria’s Secret, and she got the night’s biggest crowd reaction for it. The 29-year-old reality star and beauty mogul wore the jewel-encrusted creation with white lingerie, a sheer mini skirt, clear heels and oversized white feathered wings. Watching from the front row were her boyfriend Timothée Chalamet and her mother Kris Jenner, both seen clapping and cheering as she walked.
According to Vogue, the bra is valued at $50 million, making it the most expensive Fantasy Bra Victoria’s Secret has ever made. It was created in partnership with luxury high jewelry house Jacob & Co., founded by Jacob Arabo.
The bra that broke the record
The numbers behind this year’s Fantasy Bra are almost hard to believe. The piece is set with 4,410 natural diamonds in cuts including pear, heart, round, oval and marquise, plus the jeweler’s proprietary Angel-Cut stones. At the center sits a 75.54-carat Natural Fancy Vivid Yellow diamond, a stone the jeweler valued alone at $22 million.
In total, the diamonds weigh 1,373.39 carats. Fifteen craftspeople spent more than 1,000 hours building the piece, and the finished bra weighs just under four pounds. Drop-diamond fringe drips from the edge of the bust, designed to catch the light with every step.
“I wanted to create the most expensive Fantasy Bra ever made, but value alone was never enough,” Arabo said in a statement shared by Victoria’s Secret. “For me, it had to be about the diamonds, the light, and the movement.”
Adam Selman, Victoria’s Secret’s executive vice president and chief creative officer, said he could not think of a more perfect partner for the revival. “I have been a huge fan of his work for a very long time, and he has played a big role in pop culture. I love his artistry, his craft, and his fearlessness,” Selman said.
A front row full of family
Jenner had her own cheering section. Chalamet sat alongside Kris Jenner and her longtime partner Corey Gamble, the three of them together in the front row. Cameras caught the actor applauding as Jenner made her debut walk, a show of support that quickly became one of the night’s most-shared images on social media.
The show itself, revived in 2024 after a six-year hiatus, moved to Los Angeles this year after its New York return. Sunday’s edition featured performances by Megan Thee Stallion, Megan Moroney, Katseye and Tate McRae, alongside a mix of runway veterans and newcomers.
The night’s other big moments
Bella Hadid opened the show to loud applause, walking in a colorful floral bra with bright green bottoms and oversized butterfly-like wings covered in delicate branches and multicolored flowers.
Natalia Bryant, Kobe Bryant’s daughter, also made a much-discussed runway debut, marking another first for the night. Between the performances, the returning veterans and the surprise celebrity castings, this year’s show felt like Victoria’s Secret’s most confident outing since its comeback.
Why this Fantasy Bra matters
The Fantasy Bra is Victoria’s Secret’s crown jewel, literally. First crafted in 1996 and worn by Claudia Schiffer in a campaign, it has been modeled over the years by Tyra Banks, Heidi Klum, Adriana Lima, Karolina Kurkova, Miranda Kerr and Jasmine Tookes, among others.
The last one before this revival appeared in 2018, worn by Elsa Hosk as the Swarovski-designed “Dream Angels Fantasy Bra.” The previous record for value belonged to the 2000 design worn by Gisele Bündchen, priced at $15 million. This year’s $50 million piece clears that record by $35 million.
For Indian fashion watchers, the timing is delicious. The show landed right in the middle of the festive season, when high jewelry dominates every conversation from Diwali parties to wedding trousseaus. A $50 million diamond bra may be fantasy, but the appetite for statement jewelry it reflects is very real.
FAQs
How much is Kylie Jenner’s Fantasy Bra worth?
The 2026 Fantasy Bra is valued at $50 million, according to Vogue, making it the most expensive Fantasy Bra Victoria’s Secret has ever created.
Who designed the 2026 Fantasy Bra?
It was designed in partnership with luxury jeweler Jacob & Co., founded by Jacob Arabo, using 4,410 natural diamonds and a 75.54-carat Fancy Vivid yellow center diamond.
When was the last Fantasy Bra on the runway?
The Fantasy Bra last appeared in the 2018 Victoria’s Secret Fashion Show, worn by Elsa Hosk in the Swarovski-designed “Dream Angels Fantasy Bra.” It returned in 2026 after an eight-year gap.
Was this Kylie Jenner’s first Victoria’s Secret runway?
Yes. The 2026 show marked Jenner’s debut walk for the brand, and she was supported in the front row by Timothée Chalamet and Kris Jenner.
How long did it take to make the bra?
Fifteen craftspeople spent more than 1,000 hours building the piece, which weighs just under four pounds and holds 1,373.39 carats of diamonds.
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