Maruti Suzuki has a golden reason to celebrate this festive season. On Saturday, October 24, 2026, the country’s largest carmaker launched the Victoris Aurum Edition Strong Hybrid, a special version of the SUV that has rewritten the record books in its very first year on sale. The edition is offered as an accessory kit priced at Rs 22,990, and it arrives with actor Shahid Kapoor as the face of its campaign.
The name says it all. Aurum is the Latin word for gold, and Maruti Suzuki is clearly marking a golden first year for the Victoris. The SUV, pitched at young, tech-savvy buyers who want a car that does a bit of everything, has become the fastest-selling passenger vehicle in India to cross both the 1 lakh and 1.5 lakh sales marks. Independent certifier JATO Dynamics has backed the claim, noting that no other new passenger vehicle model in India has sold as many cars in its first year.
For a market where new models usually take time to find their feet, that is a striking start. The Victoris has also picked up the Indian Car of the Year 2026 title, along with awards from several leading auto publications.
What the Aurum Edition actually adds
Let us be clear about what this is, and what it is not. The Aurum Edition is not a new engine, a new variant or a price revision of the Victoris range. It is a styling and accessory package built on the Victoris Strong Hybrid, and it costs Rs 22,990 over and above the price of the car. The standard Victoris range starts at Rs 10.50 lakh and goes up to Rs 19.99 lakh, ex-showroom.
What buyers get for that kit price is a distinctly warmer, more premium look. Copper-coloured inserts run across the front, side and rear skid plates and the wheel arches, giving the SUV a golden accent that matches the Aurum name. Chrome accessories dress up the front grille, fenders, bumpers, body side mouldings and door visors. Inside, the package adds all-weather 3D cabin mats, a 3D boot mat and a rear trunk sill guard, the kind of practical touches that matter on daily drives and weekend trips alike.
None of this changes how the car drives, and that is the point. The Victoris Strong Hybrid already pairs a 1.5-litre petrol engine with an electric motor and a lithium-ion battery, with an EV mode for silent, low-speed running and an e-CVT gearbox. The Aurum Edition simply lets owners mark out their car as part of the anniversary celebration.
Why the first year matters so much
Maruti Suzuki’s senior executive officer for marketing and sales, Partho Banerjee, described the Victoris as a “Got it All” SUV for young go-getters who want it all. His point is borne out by the numbers. Crossing 1 lakh sales quickly is hard enough in India’s competitive mid-size SUV segment. Crossing 1.5 lakh in the same first year, and doing it faster than any other passenger vehicle before it, puts the Victoris in rare company.
Shahid Kapoor joins the campaign
Maruti Suzuki has signed Shahid Kapoor as the face of the Aurum Edition campaign. The company says his energy and style fit a car aimed at ambitious, contemporary buyers, and a well-known face helps a special edition cut through the festive-season noise.
Whether the Aurum kit is worth Rs 22,990 will come down to personal taste. Buyers who like the copper-and-chrome look will see value in it, while others can stick with the standard Strong Hybrid, which offers the same powertrain.
What buyers should check before booking
- Kit price, not car price: Rs 22,990 is the price of the Aurum accessory kit, on top of the Victoris Strong Hybrid’s ex-showroom price.
- Powertrain unchanged: The Strong Hybrid setup, EV mode and e-CVT carry over from the standard model.
- What is included: Copper inserts on skid plates and wheel arches, chrome exterior accessories, 3D cabin and boot mats, and a trunk sill guard.
- Availability: Check with your nearest Maruti Suzuki dealership whether the kit is fitted at the dealership or the factory, and whether it affects delivery timelines during the festive rush.
- Compare first: Drive the standard Strong Hybrid as well, so you can judge whether the cosmetic upgrades matter enough to pay extra for them.
FAQs
What is the Maruti Victoris Aurum Edition price? The Aurum Edition kit is priced at Rs 22,990. It is an accessory package on the Victoris Strong Hybrid, not the price of the car itself.
When was the Victoris Aurum Edition launched? Maruti Suzuki launched it on October 24, 2026, to mark the Victoris SUV’s first anniversary in India.
What is new in the Aurum Edition? Copper-coloured inserts on the skid plates and wheel arches, chrome accessories across the exterior, and all-weather 3D mats plus a trunk sill guard inside.
Does the Aurum Edition change the engine or mileage? No. It keeps the Victoris Strong Hybrid powertrain, including its EV mode and e-CVT gearbox, unchanged.
Who is the face of the Aurum Edition campaign? Bollywood actor Shahid Kapoor has been signed as the face of the Victoris Aurum Edition campaign.
The Victoris needed only a year to become a record-breaker. With the Aurum Edition, Maruti Suzuki is giving that first year a golden badge, and giving festive-season buyers one more reason to walk into a showroom.
