In this blog, you will learn how to leverage Amazon’s advertising platform to grow your business, even if you don’t sell on the Amazon store. By using Amazon ads, you can tap into their vast customer base and gain valuable insights to reach new audiences. This blog will guide you step-by-step on how to set up a new Amazon ads sponsored display campaign, regardless of whether you have prior experience. Plus, you can also receive $500 in free Amazon ad credit to kickstart your campaign. So, let’s dive into this groundbreaking opportunity!
Amazon’s Customers: A Goldmine for Advertising
Amazon’s sponsored display is now open to all businesses, making it easier than ever to target Amazon’s vast shopper base. By utilizing Amazon’s 1p audience insights, you gain access to valuable data that covers shopping, streaming, and browsing. This allows your business to reach relevant audiences and engage with Amazon’s customers as they shop, browse, or stream content both on and off the Amazon store.
Simplicity and Convenience
Setting up a sponsored display campaign on Amazon is intuitive and straightforward. You don’t need to be an advertising expert to use this service. With just a few clicks, you can create eye-catching display ads that are ready to go. Amazon’s platform even provides free stock imagery to bring your business to life. Whether you need ads for different placements, creative sizes, or devices, Amazon does the heavy lifting by resizing your ads for various placements. This means you can focus on what matters most: growing your business.
Budgeting Made Easy
Unlike other advertising platforms, Amazon allows you to set your own budget that works for you. There is no minimum spend requirement, giving you the flexibility to allocate your advertising budget according to your needs. Whether you prefer cost per click (CPC) or cost per thousand viewable impressions (CPM), you have control over your charging method. By setting your own budget, you can easily track your costs and ensure your ad campaigns align with your financial goals.
Compelling Creatives for Maximum Impact
Stand out from the competition by creating compelling display ads that drive visits to your website and boost the visibility of your business. Amazon’s sponsored display campaigns enable you to captivate Amazon’s customers using engaging ads. You can choose from a variety of ad types, including image ads, video ads, and custom ads, allowing you to tailor your creatives to your specific goals. With Amazon’s vast resources and audience reach, your business will have the opportunity to make a lasting impression.
Setting Up Your Sponsored Display Campaign
Now, let’s walk through the step-by-step process of creating your first sponsored display campaign on Amazon. Please note that this feature is currently available only in the United States and is in beta testing.
Step 1: Campaign Creation
To begin, open your Amazon account and navigate to the campaign creation manager. Create a new campaign and select “sponsored display” as the campaign type.
Step 2: Campaign Settings
Give your campaign a brief descriptive name and set your campaign start and end dates. It is recommended to run your campaign continuously to ensure year-round visibility for your business. Set a daily budget that is high enough to keep your ads showing throughout the day. The exact amount depends on your advertising budgets and benchmarks. If you’re unsure, start with a comfortable test budget and monitor the campaign’s performance to make adjustments as needed.
Step 3: Ad Groups and Bidding
Ad groups allow you to organize and manage your ads within a campaign. The first ad group is created automatically when you create a campaign. You can then add more ad groups to further organize your ads. Optimize your bid for the metric that aligns with your campaign goals, whether it’s reach or page visits. You can choose between cost per click (CPC) or cost per thousand viewable impressions (CPM) as your bidding strategy.
Step 4: Targeting Audiences
Choose the locations you want to optimize ad delivery for, whether it’s specific zip codes, cities, or states. Next, select your audience strategy based on your campaign goals. Amazon provides various audience types, including Amazon audiences, views, and purchases. You can mix and match these audience types to target your desired audience effectively.
Step 5: Creative Creation
Give your ad a name and set the landing page where shoppers will be directed after interacting with your ad. Upload your brand logo, custom headline, and a custom image to customize your creative. Avoid adding logos, text, or graphics to the image file. If you don’t have any imagery, you can use free Shutterstock images to bring your business to life. Crop the picture into two sizes: one for wide ads and one for narrow ads. Amazon’s platform will automatically optimize your ad to serve in different size variations.
Step 6: Launch Your Campaign
Now that you have set up your sponsored display campaign, it’s time to launch it and start reaching Amazon’s massive audience. As an added bonus, Amazon is offering $500 in free Amazon ad credit to help you kickstart your campaign.
Conclusion
Advertising on Amazon has never been more accessible for businesses that don’t sell on the Amazon store. By leveraging Amazon’s sponsored display campaigns, you can tap into their vast customer base and reach new audiences. With easy campaign setup, flexible budgeting, and compelling creatives, your business can make a lasting impression and drive sales. Don’t miss out on this opportunity to grow your business with Amazon advertising!
