The festive shopping rush in Punjab has turned into something bigger than a seasonal sale. Figures shared by Amazon on Wednesday show shoppers across the state buying electronics, fashion and home essentials at several times the pace of a regular day, with laptops and home entertainment leading the surge during the Amazon Great Indian Festival 2026.
It is a familiar festive pattern, but the scale this year stands out. Customers are mixing premium upgrades for the home with careful value shopping for everyday needs. The same mix is visible in Jammu and Kashmir, where tablets, large appliances and footwear have all seen sharp growth.
Electronics lead the rush in Punjab
Laptops recorded 13-fold growth in Punjab over a regular business day, according to Amazon. Tablets and speakers were close behind at nine-fold growth. Home entertainment products also grew 13-fold across the state, while headphones rose three-fold and cameras two-fold.
Large appliances told a similar story city by city. Refrigerators, washing machines and air conditioners grew 11-fold in Ludhiana, eight-fold in Chandigarh and seven-fold in Amritsar. For many households, the festive sale has become the moment to replace a big appliance rather than wait for another occasion.
Fashion, beauty and the festive look
Festive fashion and lifestyle products also saw strong demand. Running shoes grew five-fold in Ludhiana and Chandigarh and four-fold in Amritsar. Women’s salwar suits saw four-fold growth in Amritsar, while sarees recorded six-fold growth in Chandigarh. Analogue watches grew five-fold in Ludhiana and Chandigarh.
Beauty products, including face care, body care and scalp treatments, also saw increased demand across Punjab, alongside new clothes, grooming and small gifts bought with the big-ticket items.
Everyday essentials are part of the story too
The rush was not limited to electronics and fashion. Sports nutrition products recorded two-fold growth in Chandigarh. Household cleaning tools grew nine-fold in Ludhiana and Amritsar, and personal hygiene products grew four-fold in Ludhiana.
Value shopping gained ground as well. Amazon Bazaar, the value shopping storefront, recorded five-fold growth in Amritsar and Ludhiana and a three-fold rise in Chandigarh. Business buying followed the same direction: purchases on Amazon Business grew 12-fold in Amritsar and seven-fold in Ludhiana, led by IT devices, printers, televisions and appliances.
- Laptops: 13-fold growth in Punjab over a regular business day
- Home entertainment: 13-fold growth across Punjab
- Large appliances: 11-fold in Ludhiana, eight-fold in Chandigarh, seven-fold in Amritsar
- Sarees: six-fold growth in Chandigarh; salwar suits four-fold in Amritsar
- Amazon Bazaar: five-fold growth in Amritsar and Ludhiana
Jammu and Kashmir shops big as well
In Jammu and Kashmir, demand for consumer electronics grew three-fold over a regular business day, with tablets at seven-fold growth, speakers at four-fold and laptops at three-fold. Large appliances grew eight-fold in Srinagar and seven-fold in Jammu.
Footwear and fashion kept pace. Running shoes grew four-fold in Jammu, and casual footwear grew four-fold in Srinagar. Amazon Bazaar grew six-fold in Srinagar and 4.5-fold in Jammu. Everyday essentials also moved fast: laundry liquids grew three-fold in Jammu and four-fold in Srinagar, while home and kitchen products grew nearly three-fold in Jammu and more than two-fold in Srinagar.
Seller hubs in Jammu, Srinagar and Baramulla are part of that story. Amazon said more than 52,000 sellers across Punjab were taking part in the sale.
Quick delivery, Prime offers and AI shopping tools
Speed has become part of festive shopping too. Amazon Now, which delivers festive essentials in minutes, is available in 12 cities across Punjab, including Amritsar, Chandigarh, Jalandhar, Ludhiana and Patiala. Prime members can get an additional five per cent discount across the selection, along with Rs 250 cashback on lakhs of products, according to the company.
Shoppers are also leaning on AI tools to compare options before they buy. Amazon said customers are using Rufus, its conversational shopping assistant, Amazon Lens for visual search, and AI-generated review highlights to check price history and compare products. In a sale with thousands of offers, that quick check can matter as much as the discount itself.
Amazon said the Great Indian Festival continues through the festive season. For shoppers in Punjab and Jammu and Kashmir, the message from this week is simple: the festive cart is fuller and more planned than before, with a new laptop or appliance at the top and everyday essentials filling the rest.
FAQs
What is driving festive shopping in Punjab this year?
A mix of premium upgrades and value shopping. Electronics and large appliances lead, with fashion, beauty and everyday essentials growing alongside them.
Which products grew fastest in Punjab?
Laptops and home entertainment products both grew 13-fold over a regular business day. Tablets and speakers grew nine-fold.
How is demand in Jammu and Kashmir?
Consumer electronics grew three-fold overall, with tablets up seven-fold. Large appliances grew eight-fold in Srinagar and seven-fold in Jammu.
What offers are available to Prime members?
Amazon said Prime members can get an additional five per cent discount across the selection, plus Rs 250 cashback on lakhs of products.
Is quick delivery available in Punjab?
Yes. Amazon Now is available in 12 cities in Punjab, including Amritsar, Chandigarh, Jalandhar, Ludhiana and Patiala, for delivery of festive essentials in minutes.
Figures in this article are based on Amazon data shared on October 28, 2026, comparing sale-period demand with a regular business day. Growth figures can vary by city and category.
