Milk is about to cost more in homes across India. Dairy majors Amul and Mother Dairy have raised the prices of their liquid milk by Rs 2 to Rs 4 per litre, and the new rates take effect from today, Thursday, November 12, 2026. For a household that buys two litres a day, that adds up to roughly Rs 120 to Rs 240 more every month.
The Gujarat Co-operative Milk Marketing Federation (GCMMF), which sells milk under the Amul brand, announced the hike on Wednesday. Mother Dairy, the largest milk supplier in Delhi-NCR, has revised its prices by the same range on the same day. Both companies have pointed to rising input costs as the reason.
What has changed from today
GCMMF has increased the prices of fresh pouch milk by 4 to 5 per cent across major variants and pack sizes in India. The two variants most families buy every day are affected directly.
- Amul Taaza (toned milk, 3 per cent fat): up by Rs 2 per litre, a rise of 3.3 per cent. This is the largest-selling milk in Amul’s range.
- Amul Gold (full cream milk, 6 per cent fat): up by Rs 4 per litre, a rise of 5.5 per cent.
- Mother Dairy liquid milk: up by Rs 2 to Rs 4 per litre across variants in Delhi-NCR, effective November 12.
The federation has not published a revised price list for every pack size, so the exact price of a half-litre or one-litre pouch will vary by city and pack.
Why milk prices are going up
The increase comes down to costs at every step of getting milk from the farm to the pouch. GCMMF said there has been a steep rise in the cost of milk production and processing.
- Costlier feed: green and dry fodder, and cattle feed ingredients such as oil cake, maize and molasses, have all become more expensive.
- Higher procurement rates: milk procurement prices paid to farmers have risen by at least 5 per cent, driven by higher fodder and fuel costs.
- Packaging and fuel: packaging film and transport fuel, both part of processing and distribution, cost more than before.
- Uneven rainfall: low and uneven rainfall in Gujarat and several other parts of India has added pressure on dairy farmers, affecting fodder availability.
Amul had already raised ghee prices by Rs 50 per litre with effect from November 2, citing higher input costs. The liquid milk hike follows just ten days later, underlining how broad the cost pressure has become across dairy products.
Second hike in this financial year
This is the second time milk prices have gone up in the 2026-27 financial year, which is unusual, as milk prices normally rise only once in a financial year. The previous increase came in May 2026, just six months ago, when both Amul and Mother Dairy last revised their rates. Two hikes within six months show that the cost squeeze on dairies has not eased. The increase also lands just after Diwali, when household spending is already high.
What it means for your monthly budget
Milk is one of the few items where even a small per-litre change shows up quickly in the monthly budget, because most families buy it every single day. A family using one litre a day will pay about Rs 60 to Rs 120 extra in a month. At two litres a day, the extra cost is roughly Rs 120 to Rs 240 a month, depending on the variant. The impact will be felt most by families that buy full cream milk, where the hike is the steepest at Rs 4 a litre. Tea stalls, sweet shops and small eateries, which buy milk in bulk every morning, will also feel the pinch.
What to watch next
The key question now is whether other regional milk brands follow Amul and Mother Dairy, as they often do after a hike by the two biggest players. State cooperatives and private dairies are likely to review their own prices in the coming days. Dairy products such as curd, butter and paneer may follow too, though Amul has announced no change in those so far.
FAQs
How much have milk prices risen?
Amul and Mother Dairy have raised liquid milk prices by Rs 2 to Rs 4 per litre, effective November 12, 2026. Amul Taaza is up Rs 2 a litre and Amul Gold is up Rs 4 a litre.
When do the new milk prices come into effect?
The revised prices apply from Thursday, November 12, 2026, across India for Amul and in Delhi-NCR for Mother Dairy.
Why did Amul increase milk prices?
GCMMF cited a steep rise in input costs: fodder, cattle feed, packaging material and fuel, along with higher procurement prices paid to farmers and uneven rainfall in Gujarat and other regions.
Is this the first milk price hike this year?
No. This is the second hike in the 2026-27 financial year. The previous increase was in May 2026, about six months ago. Amul also raised ghee prices by Rs 50 a litre from November 2.
Will other milk brands also raise prices?
No other major brand has announced one yet, but regional dairies often follow Amul and Mother Dairy, so further increases cannot be ruled out.
Milk prices have gone up from today, and for most households the change will show up in the monthly grocery bill within days.
