At Rohtang Pass, where the wind cuts through even a woollen jacket and tourists stop mainly for photographs and a hot cup of tea, a small roadside stall has become the most talked about business story of the day. A Maggi seller there, working through the off-season, has gone viral after a video revealed his daily sales: around 60 to 70 plates of Maggi and nearly 200 cups of tea, every single day.
The numbers, shared by content creator Harsh Chauhan after a visit to the pass, add up to an estimated daily turnover of Rs 14,000 to Rs 15,000. That figure, earned far from any city market and in a season when footfall is low, is what has caught the internet’s attention on November 2.
Before anyone rushes to conclusions, one distinction matters and every report on the video makes it: Rs 15,000 is turnover, not profit. Ingredients, transport up a mountain road, fuel and the sheer physical effort of running a stall in harsh weather all come out of that figure first. What remains is the real story, and it is still an impressive one.
How the video broke down the numbers
Chauhan asked the vendor a simple question during his visit: how much do you earn in a day, especially now, in the off-season? The seller’s first answer was modest. Business, he said, was slow at this time of year. Then he gave the figures that changed the conversation.
- Maggi: 60 to 70 plates a day, priced at Rs 100 per plate, giving Rs 6,000 to Rs 7,000
- Tea: around 200 cups a day, priced at Rs 40 per cup, giving roughly Rs 8,000
- Combined turnover: approximately Rs 14,000 to Rs 15,000 a day, before expenses
- Extras: a few egg orders as well, though these are far smaller than Maggi and tea sales
Chauhan shared the calculation in the caption of his Instagram video, writing that even in the off-season the stall’s estimated daily sales came to around Rs 14,000 to Rs 15,000. His closing line summed up the mood of the video: this is just the off-season, imagine the turnover during the peak tourist season.
Why a mountain Maggi stall sells so well
Anyone who has driven the Manali to Rohtang route will understand part of the appeal at once. The pass is cold, the journey is long, and by the time travellers arrive, a hot plate of noodles and a steaming cup of tea feel less like a snack and more like a reward. Maggi at a hill station is almost a ritual for Indian travellers, and Rohtang is one of the most famous places to have it.
The off-season detail is what makes the figures stand out. In peak months, Rohtang sees heavy tourist traffic and long queues at food stalls. Right now, with fewer visitors, the stall is still moving 60 to 70 plates and 200 cups of tea daily.
The other side of Rs 15,000: costs nobody sees
Social media users were quick to point out what the headline figure leaves out, and they are right to do so. Running a stall at Rohtang Pass is not like running one on a city street. Supplies must be carried up from Manali, with reports mentioning transport costs of around Rs 2,000, plus ingredients, cooking gas and upkeep.
None of that takes away from the seller’s achievement. It simply reframes it. The honest reading of the viral figure is not that a Maggi seller pockets Rs 15,000 a day, but that a small, well-placed stall can generate that much in daily sales even when business is supposed to be slow.
No business is small
The phrase attached to the video, “no business is small”, is doing a lot of the work in why it spread. A viral video cannot audit anyone’s accounts, and the figures here come from the vendor’s own account in a casual conversation, not from verified books.
Even with that caution, the response says something real about how people view work today. In a week full of big corporate earnings and market headlines, a man selling noodles at a mountain pass reminded millions of viewers that consistency, location and a product people actually want can matter more than scale.
FAQs
How much does the Rohtang Pass Maggi seller earn per day?
As per the viral video, his estimated daily turnover is Rs 14,000 to Rs 15,000 in the off-season. This is gross sales, not profit, as expenses like ingredients and transport are yet to be deducted.
What does he sell every day?
Around 60 to 70 plates of Maggi at Rs 100 per plate and nearly 200 cups of tea at Rs 40 per cup, plus a small number of egg orders.
Who shared the video?
Content creator Harsh Chauhan shared the interaction with the vendor on Instagram during a visit to Rohtang Pass in Himachal Pradesh.
Is Rs 15,000 his profit?
No. It is the estimated daily sales figure. Transporting supplies from Manali, ingredients, fuel and stall maintenance all reduce the final take-home income.
Why is the story going viral?
Because the sales were recorded in the off-season, when tourist numbers are low, leading viewers to wonder how much the stall could make during peak season.
Small stalls rarely make national news. This one did because it put a number, a place and a face to an idea most Indians already believe: hard, honest, everyday work counts, even when it comes served in a paper plate in cold mountain air.
